SOCIAL MEDIA ADS

Reach your customers
where they scroll.

Facebook and Instagram ads that put your Cape Cod business in front of the right local audience. We target by location, interest, and behavior — so your ad budget drives leads, not just likes.

WHAT’S INCLUDED

Full-service social media advertising

From strategy to creative to reporting — we handle everything so you can focus on running your business.

Facebook Ads

Targeted campaigns on the platform where most Cape Cod adults spend their time. We build ads that reach the right neighborhoods, demographics, and interests — so your budget goes toward people who can actually walk through your door.

Instagram Ads

Visual ads that stop the scroll. Whether it's showcasing your work, promoting a seasonal offer, or driving traffic to your site — we create Instagram campaigns that look great and convert.

Audience targeting

We don't spray your ads across the entire internet. We build custom audiences based on location, age, interests, and behavior so your message reaches the people most likely to become customers.

Retargeting campaigns

Someone visited your website but didn't call? We bring them back. Retargeting keeps your business in front of people who already showed interest, nudging them toward that phone call or form fill.

Creative development

Your ads need to look professional and grab attention in under two seconds. We handle the ad creative — images, copy, headlines, and calls-to-action — all designed to drive real results, not just likes.

Analytics & reporting

You'll know exactly how many leads your ads generated, what they cost, and which campaigns are pulling their weight. Monthly reports in plain English, plus a call to walk through the numbers with you.

HOW IT WORKS

From strategy to leads in three steps

01

Strategy & audience research

We learn your business, study your ideal customer, and analyze your local competition. Then we build audience profiles and a campaign plan designed to reach the right people at the right time — not just blast ads at everyone.

02

Creative & launch

We develop ad creative that stands out in the feed, set up your campaigns with proper tracking, and go live. From the first day your ads run, we're monitoring performance and making sure your budget is working.

03

Test, optimize, scale

We continuously test different audiences, creative variations, and placements. When something wins, we scale it. When something underperforms, we cut it. Your campaigns get sharper and cheaper every month.

WHO IT’S FOR

Social ads work for almost every local business

If your customers live, work, or vacation on Cape Cod — we can put your business in their feed.

Restaurants & bars

Fill tables during slow nights, promote seasonal menus, and drive reservations with ads that target hungry locals and visitors within driving distance.

Home service contractors

HVAC, plumbing, landscaping, roofing — reach homeowners in your service area when they're thinking about their next project, not just when something breaks.

Retail & boutique shops

Promote new arrivals, seasonal sales, and events to people who actually shop locally. Drive foot traffic with geo-targeted ads that reach shoppers on Main Street and beyond.

Real estate agents

Showcase listings to buyers in your target market and build your personal brand as the go-to agent on the Cape. Social ads are the fastest way to get eyes on new properties.

Health & wellness

Chiropractors, dentists, spas, gyms — reach local residents looking to invest in their health. Build trust with before-and-after content and testimonials that prove results.

Tourism & hospitality

Hotels, tours, charter fishing, whale watching — target visitors planning their Cape Cod trip weeks before they arrive. Be the business they book first.

3.8x
Average return on ad spend for local businesses
68%
Lower cost per lead vs. untargeted social boosting
2.4M+
Local impressions generated for Cape Cod clients
10 days
Average time from campaign launch to first lead
FAQ

Social media ads questions

How much do Facebook and Instagram ads cost?

Most local businesses we work with spend between $500 and $2,500 per month on ad spend, plus our management fee. The beauty of social ads is you can start small, see what works, and scale up. We'll recommend a budget that makes sense for your business during our free audit.

Facebook feels like it's dying. Is it still worth advertising on?

Facebook has 2.9 billion active users. On Cape Cod, the 35-65 age group — the people with money to spend on local services — is heavily active on Facebook. Instagram skews younger. We run both and let the data tell us where your customers respond best.

What kind of results can I expect?

That depends on your business and budget, but most of our clients see leads within the first two weeks. Social ads are especially strong for building awareness and retargeting people who already know about you. We track every lead back to the campaign that generated it.

Do I need to provide photos and videos?

It helps, but it's not required. We can work with what you have — product photos, job site shots, team pictures. If you don't have great assets, we'll create scroll-stopping graphics and copy that get the job done. Professional photography is always a bonus, but never a barrier to starting.

How is this different from boosting posts?

Boosting a post is the most basic (and least effective) way to advertise on social media. We build structured campaigns with proper targeting, A/B testing, conversion tracking, and optimized placements. It's the difference between throwing money into the wind and running a real marketing operation.

START HERE

Ready to grow your
Cape Cod business?

Get a free marketing audit — we’ll review your current online presence and tell you exactly what’s holding you back.

Book your free audit →
Or call us directly: 508-292-8593